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To ensure a unified image and high quality content, all information on the Minnesota State College-Southeast Technical (Southeast Technical) Web site will be subject to these procedures. The Office of Marketing and Public Relations (MPR) is responsible for coordinating and organizing the content, design and use of the college's Web site In addition, MPR will serve as a source for assistance in setting up and maintaining Web pages that are appropriate to the college. MPR will oversee the development of a standard page template that must be used for all presentations. MPR will periodically review the Web site for accuracy, currency and compliance with these procedures.
In order to meet the college’s goals and visions and industry standards, the Office of Information Technology (IT) will work closely with MPR and other departments to provide technical solutions. IT will be responsible for configuration, development and deployment of the underlying Web technology and infrastructure utilized on the Web site, as well as, the underlying database technology and the front-end tools and utilities. Furthermore IT will be responsible for Web application development including databases.
Departments planning to provide information for the Web site will designate a person within their unit who will be responsible for publishing, posting and maintaining the information provided. It is the responsibility of each instructional department or administrative unit to assure that inquiries about its Web page are answered or forwarded to the appropriate person for answering in a timely manner. Departmental authors will work closely with MPR and IT to establish their presence. The authors will be the only persons authorized to enter and update materials in the various pages of the Web site Departmental authors must complete specified training in order to be approved for access to publish on the site. Authors must create and edit pages using Macromedia Contribute.
Instructional pages and materials shall be submitted through the appropriate Dean or Coordinator for his/her approval to ensure content represents the official views or statements of the instructional department. After approval, a copy of these pages shall be sent to MPR for its approval. It will then coordinate with IT of posting to the Web site
Information, use and content related to all other areas will be directed to MPR for its approval and coordination with IT of posting.
Questions about the application of Southeast Technical Web site Policies and Guidelines or the development of departmental Web pages should be directed to the Director of Marketing and Public Relations.
All areas of the college are encouraged to provide materials and content ideas that they believe will be of interest to people within and outside the college. Examples include information about current offerings, course outlines, how to avail oneself of offerings and services provided by the college, how to contact individuals and departments of the college, examples of student work, access to various public documents of the college, and employment opportunities.
Web pages must comply with the College’s established Web Publishing Standards and Guidelines.
These Web Standards and Guidelines have been established by MPR to assure a unified and appropriate appearance for official college Web pages.
A standard page template has been designed which departmental authors must use as a basis for creating departmental Web pages. The template currently includes:
The appropriate Southeast Technical header and logo at the top of the page.
All submissions must be completely proofread, spell-checked and reviewed for proper grammar and consistency with college policies prior to publishing and posting.
If the page is incomplete or does not work correctly, it should include the "Under Construction" symbol distributed by MPR.
Web pages should be short, preferably one page and no more than two, except for specific archived documents.
Authors should keep in mind that pages appear differently on different browsers. Consider how the page will look using a text-based browser. Avoid browser specific tags.
The Southeast Technical logos should never be redrawn or tampered with. Any alterations will reduce the effectiveness and consistency of our identity and must be strictly avoided. The official college seal is not to be used on the Southeast Technical Web site except in an official capacity consistent with the college's policies pertaining to logos.
Sub-links to other pages within the Southeast Technical Web site are encouraged. Avoid duplicating documents that appear elsewhere on the server; link to them instead.
Links to external (non-Southeast Technical) commercial and non-commercial sites must be appropriate to the mission and purpose of the college; for example, links that have educational value or have interest to the college community. Links must be approved by MPR, the departmental Dean/Coordinator and IT.
A listing of all links to, and all links from, a submitted page must be provided so that appropriate linkages can be assured and monitored.
Do not use links which would be abusive, profane, harassing or sexually offensive to the average person.
Do not include overly large graphics in your Web pages. Some users are viewing documents using slow speed modems and downloading these images can take a great deal of time. Graphics should be included in Web site materials only to the extent necessary to accomplish the purpose of the document.
Use ALT tags for all graphics and images that are not duplicated in text.
Do not use audio, pictures or videos of people without their specific written consent.
Do not use images or data which would be abusive, profane, harassing or sexually offensive to the average person.
Copyrighted materials must be cleared for use. Trademarks are the property of their owners and must be used by permission. Permission documents must be obtained if necessary and provided to MPR.
Web pages for personal use by employees or students will not be allowed. Links from the Southeast Technical Web site to a personal Web page that resides on another server are not permitted and will be deleted when detected.
Commercial, for-profit activities or advertising in any form is not allowed on the Southeast Technical Web site
Web page authors should check their pages regularly to make sure information is up-to-date and links are operational. MPR will review the entire Web site continuously for currency and accuracy of links. Every page will be checked for expiration date, continuation of the person indicated as being responsible for the page, continued existence of the links embedded in the page, etc. Discrepancies will be noted to the responsible page master or department for correction. Any page that is not upgraded after notification will be removed.
MPR and IT reserve the right to remove or refuse server uploads for any programs, HTML documents, graphics, audio, forms, or data that do not comply with the Southeast Technical Web site Policy and Standards and Guidelines. When opinions differ on the appropriateness of materials or a page's compliance to these policies and guidelines, differences will be resolved through appropriate supervisory channels.
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