Retail & Sales Management

Make an impact in the workplace with leadership skills.

 

Sales Representative - Diploma

1) 1000 level (minimum) General Education courses required unless specified

Sales Representative - 35 credit Diploma
Gainful Employment Information

Estimated Costs for this Major

Tuition/Fees:$6,634
Tools:N/A
Books/Supplies:$650
Total:$7,284
GENERAL EDUCATION REQUIREMENTS
Computer requirement
Choose one 3 credit Computer course.
3 cr
English/Communications requirement
Choose one 2 credit (or greater) English or Communications course.
2 cr
Math requirement
Choose one 2 credit (or greater) Math course.
2 cr
 
7 crs
TECHNICAL REQUIREMENTS
Technical electives (see advisor for approved electives)
Choose one or more Technical electives.
5 cr
RESL1210
Introduction to Marketing
This course introduces the basic principles of marketing and how they apply to our economy today. The student will be given the opportunity to apply elements of the marketing mix and market research in case studies. (Prerequisite: None) (3 credits: 3 lecture/0 lab)

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3 cr
RESL1213
Introduction to Sales
This course covers the role of sales in the economy, the importance of a positive sales attitude, the importance of communication skills, the basic steps of a sale, and how a salesperson is viewed as a representative of a specific company. (Prerequisite: None) (3 credits: 3 lecture/0 lab)

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3 cr
RESL1214
Advertising
This course covers the fundamentals of sales promotion, the types of promotional tools available, and effective use of those tools. This course also focuses on advertising including the various types of retail advertising options, the parts of the advertisement, and the creation of actual advertisements as a part of class work. (Prerequisite: None) (3 credit: 3 lecture/0 lab)

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3 cr
RESL1217
Principles of Telemarketing
This course covers telemarketing business-to-business applications, locating business opportunities, maintaining customer files, utilizing sales language/tempo, planning revenue calls, closing and evaluating calls. Students will practice telemarketing sales skills as part of class work. (Prerequisite: None) (2 credits: 2 lecture/0 lab)

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2 cr
RESL1220
Applied Sales
This course focuses on practical application of communication skills as they apply to selling. Primary attention is given to customer prospecting, utilization of information and skills to appeal to customer needs, completing the sale, and follow up and review. Significant time is spent planning, delivering and critiquing sales presentation. (Prerequisite: Instructor Approval) (3 credits: 0 lecture/3 lab)

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3 cr
RESL1221
Applied Marketing
This course is an in-depth study of market segmentation, target marketing, business-to-business marketing and the analyzing of market opportunities as to how these marketing elements affect product development, pricing, and distribution. Through case studies students will follow products from conception through the various marketing and distribution channels to final target markets. (Prerequisite: Instructor Approval) (3 credits: 0 lecture/3 lab)

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3 cr
RESL2230
Supervised Occupational Experience
This course is designed to provide the student with a purposeful occupational experience in the wholesale-retail marketing industry. Since each Supervised Occupational Experience is an individualized experience, a training plan is specifically created for each student in conjunction with the training station the student is assigned to. Supervised Occupational Experience can be offered as a cooperative arrangement, an internship arrangement, or other appropriate work experience arrangement. (Prerequisite: Instructor Approval) (6 credits: 0 lecture/0 lab/6 OJT)

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6 cr
 
28 crs

Total Credit Requirement - 35



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